Push notifications can be particularly beneficial in a number of cases and a number of industries. For example:
Push notifications are a key way to build and strengthen relationships with customers. Those examples show how they can help increase customer loyalty, engagement and ultimately revenue. But to do that, they must be used thoughtfully and wisely. Let’s look at how to do that.
It starts with ensuring that you can send push notifications in the first place. All the sophistication in the world won’t help if you don’t have a sufficient percentage of your audience willing to receive them. Follow these simple steps to ensure that your push notification opt-in rates are as high as possible from the outset:
Drive opt-in rates by explaining how push notifications are valuable on an individual level. Put all those elements together and you’ll see opt-in rates increasing by up to 30 or 40%, meaning better results for marketing and communication via push notifications in the future.
We have an audience. What happens next? It is all too tempting to give in to the temptation to send lots of push notifications campaigns to lots of people, but that’s usually a mistake. While the marginal cost of sending a push campaign is effectively zero, the actual cost to your business can be much higher.
Put simply, sending large-scale, irrelevant push notification campaigns leads to two things:
Instead, ask yourself this simple question when planning any push notification campaign: is this campaign something that the individual members of my target audience would actually appreciate? Is it relevant to them in real time, wherever they are in their journey with your brand? Ultimately, it is only by answering this question honestly and in the affirmative that you’ll deliver great service via push, and as a result, build strong customer relationships.
By including content hyper-personalized to the user, you can dramatically increase the effectiveness of notifications.