Sales & Promotion Articles

Promote Items with Video

Aoife Crowley

Generate additional downloads of a featured item with a video.

Promote Items with Video

Re-Engaging Users With Real World Tie-Ins

Aoife Crowley

Re-engage lapsed users with messaging relevant to a real world event, such as events, holidays, and celebrations that they may be interested in.

Re-Engaging Users With Real World Tie-Ins

Holiday Promotion: Drive Incremental Sales During Key Times

Aoife Crowley

Drive revenue by tying a special offer to holiday timing

Holiday Promotion: Drive Incremental Sales During Key Times

Upgrade Promotion: Convert Free Users to Payers

Aoife Crowley

Improve your app revenue by asking the user to upgrade to the premium version after having a good experience. The most opportune time to ask is when the user experiences a need for a specific feature that is available only in the premium or paid version of the app.

Upgrade Promotion: Convert Free Users to Payers