Swrve Blueprints
Swrve Blueprints

We work the world's smartest mobile leaders. With Blueprints, we share some of the lessons we've learned. We focus on the jobs you need to do on mobile. That might be onboarding new users, promoting specific features, or simply encouraging first or repeat purchases. In each case we provide practical tips and show sample campaigns that can work for your business.

First-Time User Experience (FTUE)

First-Time User Experience (FTUE)

The simplest way to grow your mobile business - optimize your app's first-time user experience.

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Swrve Blueprints - First-Time User Experience (FTUE)
How To Reduce Cart Abandonment On Mobile

How To Reduce Cart Abandonment On Mobile

How to convert purchases that otherwise would have been lost.

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Swrve Blueprints - How To Reduce Cart Abandonment On Mobile
Retention Of Disappearing Users

Retention Of Disappearing Users

What to do when your users are disappearing.

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Swrve Blueprints - Retention Of Disappearing Users
Asking For An App Store Review

Asking For An App Store Review

Vital for boosting your rating, but easy to get wrong. Find out how to do it right.

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Swrve Blueprints - Asking For An App Store Review
Service Messaging Turns Support Into Marketing

Service Messaging Turns Support Into Marketing

How Service Messaging Can Become Your Most Effective Marketing

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Swrve Blueprints - Service Messaging Turns Support Into Marketing
Identify And Promote Which Features Unlock Growth

Identify And Promote Which Features Unlock Growth

Identify the features that activate and convert users into loyal, paying customers who return again and again.

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Swrve Blueprints - Identify And Promote Which Features Unlock Growth
Mobile Surveys: Reimagining Customer Satisfaction

Mobile Surveys: Reimagining Customer Satisfaction

How to improve customer satisfaction through mobile surveys.

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Swrve Blueprints - Mobile Surveys: Reimagining Customer Satisfaction
When It's Best To Nudge

When It's Best To Nudge

Nudge theory for mobile marketers - when to do it, and how to do it right.

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Swrve Blueprints - When It's Best To Nudge
How To Manage Scheduled & Unscheduled Outages On Mobile

How To Manage Scheduled & Unscheduled Outages On Mobile

If you have a ‘mission critical’ app you should prepare to handle outages, both planned and unplanned, with a clear communications strategy

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Swrve Blueprints - How To Manage Scheduled & Unscheduled Outages On Mobile
How To Best Request Permissions From App Users

How To Best Request Permissions From App Users

How you ask for the permission greatly affects the success of your app. Make sure you do it well.

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Swrve Blueprints - How To Best Request Permissions From App Users
How To Run Personalized Campaigns At International Scale

How To Run Personalized Campaigns At International Scale

How to support different languages and multiple time zones on mobile.

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Swrve Blueprints - How To Run Personalized Campaigns At International Scale
How To Drive Subscriptions Using Free Trials

How To Drive Subscriptions Using Free Trials

For certain apps, subscriptions are the core business model, and the key to profitability.

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Swrve Blueprints - How To Drive Subscriptions Using Free Trials
Getting Users To A First Purchase

Getting Users To A First Purchase

The more users that make a first purchase in your app, the more revenue your app will deliver.

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Swrve Blueprints - Getting Users To A First Purchase
How To Quantify ROI On Mobile

How To Quantify ROI On Mobile

If mobile marketing is to command budget, we need to understand what ROI looks like, and how we calculate it.

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Swrve Blueprints - How To Quantify ROI On Mobile
How To Test And Release New Features To Your Mobile App

How To Test And Release New Features To Your Mobile App

Mobile apps never refuse new features. But often people refuse to use them

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Swrve Blueprints - How To Test And Release New Features To Your Mobile App
Managing Account Creation On Mobile

Managing Account Creation On Mobile

This a crucial step for many apps, which will benefit metrics downstream, like revenue, engagement and retention

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Swrve Blueprints - Managing Account Creation On Mobile
How To Manage Your A/B Testing Process

How To Manage Your A/B Testing Process

Testing your app's user experience is critically important in order to optimize.

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Swrve Blueprints - How To Manage Your A/B Testing Process
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