Use Swrve surveys to gather customer insights, and make better decisions. Do people like the login? How about that new feature? How was your flight?
As consumers spend seven out of every ten digital minutes inside mobile apps, it is critical that your questions are triggered by behaviours in-app, and surveys are delivered and completed in-app.
Think how many times you have taken part in a mobile survey, after an Uber ride or on finishing a Netflix series, and apply this interaction model to your mobile business.
Underpinning these examples are three components to a successful mobile survey:
Ryanair use Swrve to continuously track the customer satisfaction of their passengers. It’s core to their 'Always Getting Better' program
Ryanair want to check in with passengers as soon as their flight lands. The perfect moment is the 20 seconds between when a user switches off flight mode, and before the phone connects to a network (and the deluge of calls, mail, social, etc. hits the phone).
To target the right passengers they set Swrve up to take information direct from a customer’s boarding pass. This lets Swrve know exactly where and when a passenger is landing. The where is critical. In fact it is a geofence. Once broken, Swrve knows the passenger has just landed.
The moment the passenger turns off flight mode, Swrve inside their phone knows that they just broke the geofence for Manchester Airport. This trigers a personalised notification asking the passenger to rate their flight.
Note - the passenger in many cases may not yet have cellular or roaming access. So to deliver this survey, Swrve has cached the entire interaction on their device long before departure. In short the survey happens, even without internet access.
The push notification in turn opens the app and serves passengers with an in-app survey. Speed and simplicity are crucial for high completion rates.
In just a few screens, using a star-based survey, Ryanair are able to offer customers the chance to rate overall experience, boarding, crew friendliness, service onboard and range of food and drink.
Localize your campaigns to boost engagement. If your passenger is e.g. French speaking, Swrve will deliver the survey in French. If German…Swrve does this automatically by capturing the language setting on the passenger’s phone.
The engagement and completion rates have been outstanding. Over 78% of uses who start the in-app survey, complete it. Compare to desktop rates of less than 1%...
Some 300,000 customers took part in Ryanair’s ‘Rate My Flight’ campaign, with 92% of customers rating that they were satisfied with their experience.
More in-depth surveys are obviously still very important. For example, if users are unhappy with some specific element of their experience, you will want to know why. Connect with your in-house email system to send personalized, longer-form email surveys to these users.