The mobile app can no longer exist as the ‘poor cousin’ when it come to today’s 360° brand campaigns.
Marketing today is seamless. From TV slots to Vanity Fair and Vogue - and all the way down to mobile - consistency and quality is essential.
To deliver consistent, seamless experiences, you need to adopt a native mobile approach.
Native mobile puts no restrictions on the look and feel, and responds seamlessly and instantly to user inputs and interactions. Any other approach can ‘break’ the visual and user experience of your app - and undermine your brand integrity.
When delays occur before showing in-app campaigns, consumers sense advertising is coming. And they react accordingly.
Native mobile messages have no load time and maintain a seamless brand experience on mobile. And with pre-caching, they can even be delivered when there is no internet connection, so your brand remains on-point even if you’re customers are up in the air.
Building campaigns on mobile that are true and consistent to your brand guidelines is no longer an option: it is essential. Use your custom colours, fonts, and images in your native mobile messaging and ensure consistency across all channels.