The first time a user opens your app is critical to your success. Like any first impression, it’s a deciding factor that can be difficult (if not impossible) to come back from.
Marketers spend millions on highly targeted Facebook and Instagram ads to get users to download their app, only to serve up generic ‘Welcome’ onboarding experiences that are disconnected to the ad content, and therefore the user’s intent on clicking on the ad in the first place.
There is a disconnect between the digital and material worlds. Not enough brands are leveraging their customer’s location data to influence more relevant interactions.
It’s vital for any business to have a clear handle on customer satisfaction. You don’t need to be the world’s greatest NPS disciple to know that happy customers lead to success, and vice versa.
We’ve all done it: selecting a flight to book, or adding a pair of shoes to a cart, or decided to finally upgrade to a premium account.
Sending push notifications can be a balancing act. On the one hand, you have to engage with your customers. But on the other hand, you don’t want to annoy them so much that they opt out.
App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels.
Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best.
Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users.
Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched.