Swrve Blueprints

Practical Guides to Driving Real-Time Relevance

How to optimize first-time user experience (FTUE)

How to optimize first-time user experience (FTUE)

The first time a user opens your app is critical to your success. Like any first impression, it’s a deciding factor that can be difficult (if not impossible) to come back from. 

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Creating ad-to-app experiences

Creating ad-to-app experiences

Marketers spend millions on highly targeted Facebook and Instagram ads to get users to download their app, only to serve up generic ‘Welcome’ onboarding experiences that are disconnected to the ad content, and therefore the user’s intent on clicking on the ad in the first place.

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How to build relevance with location-based campaigns

How to build relevance with location-based campaigns

There is a disconnect between the digital and material worlds. Not enough brands are leveraging their customer’s location data to influence more relevant interactions.

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Reimagining customer satisfaction

Reimagining customer satisfaction

It’s vital for any business to have a clear handle on customer satisfaction. You don’t need to be the world’s greatest NPS disciple to know that happy customers lead to success, and vice versa. 

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Reducing cart abandonment

Reducing cart abandonment

We’ve all done it: selecting a flight to book, or adding a pair of shoes to a cart, or decided to finally upgrade to a premium account. 

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Increasing engagement with iOS push notifications

Increasing engagement with iOS push notifications

Sending push notifications can be a balancing act. On the one hand, you have to engage with your customers. But on the other hand, you don’t want to annoy them so much that they opt out.

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How to increase your app store rating

How to increase your app store rating

App store ratings matter. Research tells us that an increase in star rating from 3 to 4 can lead to a 340% increase in acquisition levels. 

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How to Manage Effective A/B Testing

How to Manage Effective A/B Testing

Data is now used to influence just about every aspect of our lives. And so it is a no-brainer to use it when trying to figure out which version of an app’s UX or marketing creative works best. 

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How to Encourage Feature Adoption and Usage

How to Encourage Feature Adoption and Usage

Brands spend a lot of money developing and releasing new features for their apps. But often they go unused by most app users. 

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Turning service messages into your best marketing

Turning service messages into your best marketing

Service messages provide important information in real time. They let us know if our bank balance is running low, or if our train service is down today, or that the pair of shoes we ordered has been dispatched. 

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