Real-time Reach and Relevance Improves App Store Ratings and Retention

Cinedigm relies on Swrve to amplify awareness and strengthen engagement for digital-first networks.

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About Cinedigm

Cinedigm delivers custom content solutions to the world’s largest retail, media and technology companies. The global digital-first channel company provides premium feature films and series to digital platforms such as Netflix, Amazon, Roku, Apple, Google, cable/satellite providers Comcast, Dish Network and DirectTV, and major retailers like WalMart and Target.

Challenge

Key goals of the Cinedigm team are increasing engagement for one of its seven properties, The Dove Channel, which includes improving app store ratings and boosting retention. It is critical that they’re able to effectively target consumers who’d be most willing to engage with messaging.

Cinedigm required a scalable customer engagement solution that would inspire enough action to move the needle on app opens, clicks, and session lengths, and increase the Dove Channel’s 2.5 Google Play Store rating.

Solution

Swrve has the ability to track and target active users in real time, and send hyper personalized, targeted messaging to increase KPIs like engagement, retention, and app store reviews and ratings.

Swrve’s all-in-one approach to real-time relevance gives customers like Cinedigm the ability to act quickly on valuable insights and send ROI-driven messaging based on customer activity, the frequency and recency of their behaviors, and more.

The Results

With Swrve, Cinedigm has achieved a data-driven approach to messaging new content, requesting new app store reviews, and asking for better insight into individual customer interests and preferences. They’ve seen increases in retention and engagement, and have successfully collected data valuable to their bottom line. Other Cinedigm and Swrve successes include:

Exciting increases in Google Play Store ratings

Longer and more frequent app sessions

High survey response rates

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