Coverage

What Is the Future of Automated Testing?

What Is the Future of Automated Testing?

August 29th, 2017

Artificial intelligence/machine learning, automation, and CI/CD/DevOps were the themes of our interviews on the future of automated testing.

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Swrve Launches Premium Analytics

Swrve Launches Premium Analytics

July 31st, 2017

MMW learned today that Swrve — a leader in mobile marketing engagement — has just announced the availability of its new Premium Analytics offering — an add-on to the existing Swrve Mobile Engagement Platform.

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Swrve Expands From Mobile To Email

Swrve Expands From Mobile To Email

June 26th, 2017

Swrve has expanded its mobile engagement portfolio to email, introducing both transactional and marketing email capabilities.

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Fashion A Mobile Campaign Around Relevant Product Suggestions And Frequency of Use

Fashion A Mobile Campaign Around Relevant Product Suggestions And Frequency of Use

June 22nd, 2017

Several new fashion-centric apps provide compelling lessons for turning one-time app visitors into repeat and habitual users, with relevant product recommendations and suggestions serving as the underlying source of engagement and purchase.

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Swrve rides marketing engagement engine to double revenue growth

Swrve rides marketing engagement engine to double revenue growth

April 14th, 2017

CEO Christopher Dean saw potential in the company that was once only selling its advanced marketing software in the mobile game space. Now the company’s marketing engagement engine serves a wide array of clients, including Virgin, Microsoft, Samsung and Capital One

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A Farewell to Ads:

A Farewell to Ads:

April 14th, 2017

The New Generation of Mobile Advertising Will Come Through Tools and Services

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What Piece of Content Has Performed Best for Your Brand? 16 B2B Execs Answer This Question

What Piece of Content Has Performed Best for Your Brand? 16 B2B Execs Answer This Question

March 13th, 2017

Swrve is sharing insights that no one else has. The more you can dip into the data and make it tell a story, the more helpful your content will be by far.

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The Biggest Finance Disruptor of 2017

The Biggest Finance Disruptor of 2017

March 9th, 2017

A 2016 study found that 40 percent of customers had not visited a bank within the last six months. Some banks are digital-only; they have no brick-and-mortar branches, and all operations are handled online or through banking apps.

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