Coverage

How to carry mobile holiday success into 2017

How to carry mobile holiday success into 2017

December 14th, 2016

The holidays aren’t just the most lucrative part of the shopping year, they’re also the most competitive, so strategy becomes more important than ever and companies who choose the wrong strategies suffer consequences. This year’s winning strategy is clear: an emphasis on mobile sales and marketing.

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Swrve Sets Stage For Digital Marketing Success

Swrve Sets Stage For Digital Marketing Success

December 8th, 2016

With digital marketing expecting a surge in coming years, Swrve is striking while the iron is hot. And, at Editors Day Silicon Valley, I had the opportunity to sit down with Sr. Director Product Marketing at Swrve Alan Tam to talk some shop.

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Apps With Personalized Experiences Aid User Engagement

Apps With Personalized Experiences Aid User Engagement

December 8th, 2016

High app retention rates continue to be a challenge for those marketers that have not yet optimized their on-boarding experiences. In fact, just 21% of users are active on the second download, according to new research from mobile marking platform Swrve.

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A Marketing Company Called Swrve Has A New Tool To Help App Developers Increase Engagement

A Marketing Company Called Swrve Has A New Tool To Help App Developers Increase Engagement

December 8th, 2016

On Tuesday, mobile marketing platform Swrve launched an in-app messaging solution aimed at helping developers better engage with users.

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Artificial Intelligence May Be The Future Of Mobile Ads, Says Forrester Report

Artificial Intelligence May Be The Future Of Mobile Ads, Says Forrester Report

December 8th, 2016

Move over desktop: Mobile is the future of online purchases and commerce, thanks to its ability to connect with location-based and personalized data. CNBC interviews Swrve CEO, Christopher Dean

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Swrve Mobile App Index Finds A/B Testing Spikes App Revenue By 24 Percent

Swrve Mobile App Index Finds A/B Testing Spikes App Revenue By 24 Percent

December 8th, 2016

Swrve, a leading mobile marketing cloud solution, today announced the results of its quarterly Swrve Mobile App Index, which investigates the most influential factors for determining application success...

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Swrve Updates For More Personalized Mobile Engagement

Swrve Updates For More Personalized Mobile Engagement

December 8th, 2016

Mobile marketing cloud solution Swrve has introduced updates to its Conversations platform tailored for mobile audiences. With these updates, mobile marketers can create messages with rich communication in real time, such as photos, videos, surveys, promotions and announcements.

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Swrve Introduces In-App Conversation Features

Swrve Introduces In-App Conversation Features

October 25th, 2016

Swrve, provider of a mobile engagement platform, today added functionality to its Conversations feature that will help marketers more efficiently connect with customers via mobile applications.

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