Date: May 12th, 2015

SAN FRANCISCO—Swrve, the world leader in mobile marketing automation, today announced the opening of Swrve University, the first holistic online training program designed to teach anyone how to become a successful mobile marketer, for free. The vendor-neutral course will be taught through the spring and summer by a diverse group of mobile marketing experts from different companies and industries through a series of webinars.

Swrve University’s first session, “Mobile: At the Center of Your Marketing Strategy,” features mobile experts Steve Gershik (CMO, Swrve) and Jeff Hasen (noted mobile strategist, CMO and author of forthcoming book, The Art of Mobile Persuasion). The webinar covers the state of the mobile landscape and the techniques for succeeding within it, including:

  • Benchmarks for evaluating mobile success;
  • Trends for mobile in 2015;
  • Real-world examples of mobile campaigns that work.

Marketers are encouraged to interact live in subsequent webinars, including “Mobile Relationships: How to Build Them and Why They Matter,” with Forrester’s principal analyst and author of The Mobile Mind Shift Julie Ask this Wednesday, May 13 .

“CMOs today know a mobile strategy is vital, but many simply don’t have the time, knowledge or the properly trained staff to be successful,” said Steve Gershik, CMO of Swrve. “Swrve University has assembled the brightest mobile marketing faculty from different companies, and our program is designed to teach anyone how to become one of the world’s greatest mobile marketers and harness the full power of reaching customers on their portable devices. By bringing together professionals from across the industry we are providing a complete and free guide to attacking the mobile marketing world from the basics to highly technical campaigns.”

Future Swrve University classes will be announced over the coming weeks and prospective attendees are encouraged to submit topics and challenges that interest them by emailing marketing@swrve.com.

About Swrve
Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to deliver outstanding experiences for mobile app users and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ - push notifications, image-based in-app messages, interactive rich media messages and native content changes - delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 6 billion events a day across a billion devices.