Date: February 12th, 2014
San Francisco, Calif – Feb. 13, 2014 - Swrve, the leader in relationship marketing for mobile apps, today announced working with mobile game developer BitMonster to improve player acquisition and retention.
With their hit zombie apocalypse game Gunner Z, BitMonster wanted to ensure that great user experience kept players coming back. To do this, the company turned to Swrve in order to A/B test almost everything in Gunner Z, including: economy values, difficulty, overall game length, session length, in-app purchase prices and special offers.
By segmenting their diverse user population by in-game behaviors, BitMonster was also able to send personalized gameplay messages (in the app and outside the app) to each group — helping them cultivate more lasting relationships with players.
“With a constantly evolving gaming landscape, every customer is searching for a unique and personalized experience,” said Martin Sweitzer, co-founder of BitMonster. “Swrve is the best out there when it comes to A/B testing and customer messaging campaigns, and their interface makes it very easy for us to create individual and rewarding experiences for our customers.”
By relying on data to inform their decisions, BitMonster was able to identify exactly how players interacted with various aspects of the game and then able to make relevant changes and market to players accordingly. “Personal relationships with users is at the core of what keeps players returning to games,” said Hugh Reynolds, CEO of Swrve. “Our platform takes the guess work out of what appeals to users and instead turns data into real-time actionable steps to improve gaming experiences.”
BitMonster is comprised of five senior developers, previously with Epic Games, who headed out to explore the world of indie game development. We feel an inflection point in the industry has been reached where a small group of developers with powerful tools can make a huge impact and shape future trends. It's an exciting time for video games and we couldn't help but join in. Industry veterans all, our passion, talent, and expertise with our tools will allow us to create some truly unique concepts that appeal to core gamers and casuals alike. We look forward to you joining us on our adventures.