Independent Report States Swrve Falls into the Sweet Spot of Mobile Engagement Automation and Cites its Specialty in In-App Conversions
Date: December 6th, 2016
SAN FRANCISCO, CA--(Marketwired - December 06, 2016) - Swrve, a leader in mobile marketing engagement, has been profiled in Forrester's November 2016 report, "Vendor Landscape: Mobile Engagement Automation Solutions," and its accompanying toolkit, cites the company for its solution as a “powerful and easy-to-use tool for marketers.” Forrester specifically calls out Swrve's multi-pronged, data-driven approach to engagement and use of real-time user behavior to optimize results.
The Swrve platform dramatically boosts in-app conversions by anticipating what customers need in each mobile moment, using machine learning to deliver tailored mobile experiences.
"The Swrve Platform powers up to 10 billion events a day on over two billion downloaded apps," said Lisa Cleary, head of product of Swrve. "Our strength is delivering personalized, impactful mobile experiences to users at scale, and we believe that the Forrester profile encapsulates that perfectly. As we close out the year with record-breaking mobile sales for the holiday season, businesses should be taking a critical look at their mobile strategies to remain competitive in 2017. We feel that Forrester's report emphasizes the need for usefulness and agility in mobile marketing, something many big companies still struggle with. We've worked hard to perfect a solution that bridges the gap between enterprises and modern consumers, and we'll keep evolving to support that goal."
Highlights From the Report:
- "Customers expect relevance and immediate utility in their mobile moments. Yet superior customer engagement falls short today as companies rely on their traditional pre-planned, batch messaging strategy for mobile."
- "Mobile moments have become the new battleground for firms to win, serve, and retain customers. In 2015, it is estimated that smartphone owners pick up or glance at their mobile phones 150 to 200 times each day, spending on average over two hours a day accessing apps and websites. With more than 280 million smartphones in the US in 2015 alone, that's conservatively 28 billion mobile moments each day."
Highlights From Swrve's profile:
- "Swrve provides strong in-app event tracking and analytics capabilities. It falls directly into the sweet spot or standard definition of mobile engagement automation, but with a twist -- its specialty is in-app conversions. [Swrve] optimizes mobile engagement or campaigns to engage and then convert consumers."
Processing up to ten billion events daily, Swrve's Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners -- including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo -- and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.