High 5 Games Turns to Swrve to Drive Player Progression in Mobile Games

Date: July 23rd, 2015

SAN FRANCISCO--(BUSINESS WIRE)--Swrve, the world’s leading mobile marketing engagement platform, today announced it is working with leading social casino game maker High 5 Games to help drive player retention, lessen churn and monetize players of its popular mobile games.

“By packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey.”

"High 5 Games’ goal is to engage on a more personal level with our mobile players and keep them playing longer and for higher stakes,” said High 5 Games VP of Marketing Patrick Benson. “By packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey.”

“Mobile gaming is one of the most competitive industries and developers require a full suite of tools to identify and engage with players in a productive way,” said Christopher S. Dean, CEO of Swrve. “By working with Swrve, High 5 Games can now better understand their players and how best to communicate with them and ensure they stay active in their highly popular games.”

Earlier this year Swrve analyzed industry data relating to the monetization of millions of free-to-play game players on mobile and the latest data showed that revenue is heavily skewed towards a small group of the most active spenders - with just 0.23% of all players accounting for 64% of all revenue. The findings demonstrate the importance of attracting targeted players to the game, identifying them early and ensuring the best possible in-game experience to maximize ROI.

Swrve’s mobile marketing platform enables companies to take action to engage, retain and monetize app users, rather than simply gather data. With Swrve, the people closest to the problem make real-time decisions about what actions to take, and can deliver both reactive and proactive in-app marketing campaigns. This helps companies build stronger player relationships and maximize in-app retention, conversion and long-term revenues.

About Swrve

Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to deliver outstanding experiences for mobile app users and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ - push notifications, image-based in-app messages, interactive rich media messages and native content changes - delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 6 billion events a day across a billion devices.

About High 5 Games

Developing for the land-based, online, social, and mobile markets, High 5 Games has created hundreds of games that are played on six continents and in more than 150 countries. High 5 Games operates the highest rated social casino on Facebook (High 5 Casino™, with nearly 2 million monthly players) and the largest Asian-themed social casino (Shake the Sky Casino™, with over 500 thousand monthly players). The company’s premiere remote game server, VAULT, will integrate with online casinos around the world and will feature over 100 of the company’s top brands. Founded in 1995, High 5 Games has offices in New York City and New Jersey.

Contacts

fama PR for Swrve
Alex Howe, +1 617-986-5030
swrve@famapr.com
or
High 5 Games
Ali Smith, +1 212-604-3097
MR@h5g.com