Industry Data Confirms Swrve Apps Enjoy 20% Higher App Store Ratings Than The Average App

Date: May 20th, 2015

San Francisco, May 20, 2015: Swrve, the world leader in mobile marketing automation, outperforms the competition on quality, according to independent data analytics firm MixRank. The independent database hosts data on which third party SDKs are integrated into apps and confirmed that Swrve apps are rated 20 percent higher on the App Store and 7 percent higher on Google Play, relative to average store ratings.

MixRank aggregates data across the app ecosystem inclusive of which third party SDKs each app has integrated. The company specifically found:

  • Swrve apps enjoy an average user rating of 4.55 on iOS, compared to the industry average of 3.79;
  • On the Google Play Store, Swrve apps have an average rating of 4.52 - again a significant uplift on the industry average of 4.22.

“There’s a reason Swrve apps are rated so highly and enjoy much greater install rates,” said Steve Gershik, CMO of Swrve. “Our technology enables our customers to deliver outstanding personalized experiences and relevant campaigns, all within a single easy-to-use platform. This results in apps that users love - and keep using.”

Higher user ratings contribute to increase both visibility with a better chart rank and the chance the app is installed due to a higher rating - improving an app’s organic acquisition.  Swrve provides out-of-the-box App Store Rating Improvement templates to make it easy for mobile marketers to generate higher ratings from their most satisfied users.  For a demo of Swrve, contact sales@swrve.com.

 

About Swrve

Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to deliver outstanding experiences for mobile app users and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ - push notifications, image-based in-app messages, interactive rich media messages and native content changes - delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 6 billion events a day across a billion devices.