Swrve Adds Oracle Marketing AppCloud Integration to Deliver True Omni-Channel Mobile Marketing

Date: April 1st, 2015

San Francisco, CA, April 1, 2015 – Swrve, the world leader in mobile marketing automation, today announced an integration with the Eloqua AppCloud, now available on the Oracle Marketing AppCloud platform. The Eloqua integration provides an easy way for marketers to create omni-channel campaigns that leverage customer data from both Eloqua and Swrve, and provide a truly seamless experience across web, email and mobile.

Swrve is the first mobile marketing automation vendor to integrate with the Eloqua AppCloud. This new Eloqua integration, offered through its parent company Oracle, helps mobile marketers deliver mobile app user activation, engagement, retention and conversion with Oracle Marketing Cloud.  This integration extends the power of the Oracle Marketing Cloud into mobile apps on each and every device.

By integrating with Eloqua, Swrve enables Oracle Marketing Cloud customers to easily deliver mobile marketing campaigns of all types from the campaign builder within which they are familiar. Thanks to this integration, users can send push notifications, in-app messages, surveys and video messages to mobile app users and perform dynamic two-way updates of user properties between Eloqua and Swrve. Swrve provides an SDK that integrates into mobile apps to create push notifications, in-app messaging campaigns and custom conversations with each and every user through an easy-to-use interface, increasing engagement and retention, boosting lifetime value and reducing churn.

“Most CMOs know they need to have a mobile strategy as part of a comprehensive omni-channel marketing plan,” said Christopher Dean, CEO of Swrve. “By coupling the capabilities of Swrve and Eloqua, app and digital marketers will find it easy to deliver a comprehensive omni channel experience that will delight their end users -- all while using a familiar, intuitive interface.”

Oracle Marketing Cloud customers can visit the Swrve’s Topliners community site to install the application and begin implementing the Swrve Eloqua integration into Oracle’s Marketing Cloud.

About Oracle Marketing AppCloud

The Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from The Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Swrve

Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to deliver outstanding experiences for mobile app users and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ - push notifications, image-based in-app messages, interactive rich media messages and native content changes - delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 6 billion events a day across a billion devices.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.