Date: June 17th, 2015

NEW YORK—(BUSINESS WIRE)—Swrve, the world leader in mobile marketing automation, today announced its ground-breaking integration with the Salesforce Marketing Cloud at Salesforce Connections 2015, the company’s Digital Marketing Event of the Year. Swrve’s Marketing Cloud integration provides an easy way for mobile marketers to create omni-channel campaigns that leverage customer data from both Salesforce and Swrve, and provide a truly seamless experience across web, email and mobile. Swrve is demonstrating the integration live at this week’s Salesforce Connections 2015 conference at New York City’s Javits Convention Center, booth #166.

Swrve is the first mobile marketing automation vendor to integrate fully with the Salesforce Marketing Cloud (formerly ExactTarget). The integration extends the power of the Salesforce Marketing Cloud right inside the native mobile app and lets mobile marketers deliver mobile user activation, engagement, retention and conversion.

With this integration from Swrve, Salesforce Marketing Cloud customers can now create mobile marketing campaigns of all types from within the Journey Builder environment. Marketing Cloud customers can deliver enhanced push notifications, real-time native interstitials, rich media conversations, surveys and video to their mobile app users at the optimal moment. In addition, the integration allows two-way user profile data sync so campaigns can be run across web, mobile and email channels seamlessly.

“Marketing today requires an omni-channel approach of which mobile is a crucial component to reach discerning customers. Swrve’s easy-to-use solution consistently boosts mobile app user’s lifetime value and reduces churn.” said Christopher S. Dean, CEO of Swrve. “Integrating Swrve in the Salesforce Marketing Cloud will significantly enhance functionality for both products and enable digital marketers to deliver a comprehensive and enjoyable omni-channel experience for end users through a familiar, intuitive interface.”

With made-for-mobile data and analytics, powerful user profiles, A/B testing and optimization, Swrve is revolutionizing what is possible from within the Salesforce Marketing Cloud.

Salesforce Marketing Cloud customers can contact Swrve to begin implementing the Swrve integration into Salesforce’s Marketing Cloud today. Swrve will be showcasing the integration between Swrve and the Salesforce Marketing Cloud with live demos at Salesforce Connections 2015, booth #166.

About Swrve

Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to orchestrate outstanding experiences for users of mobile apps and other digital channels and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ - push notifications, image-based in-app messages, interactive rich media messages and native content changes - delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 6 billion events a day across a billion devices.

About Salesforce Marketing Cloud

Salesforce Marketing Cloud lets businesses of any size grow their business with professional level email marketing. Even small businesses can utilize marketing automation that will help bring in new customers and nurture the ones they already have, without an army of marketers. Email marketing from Marketing Cloud lets you plan, personalize and optimize the customer journey, know your customers better, and measure your results so you can maximize your marketing spend.