Date: March 31st, 2016

San Francisco, CA - March 31, 2016 - Swrve, a leader in mobile engagement, today announced it will bring its Mobile Engagement Platform to the Microsoft Windows 10 mobile application marketing and development community, making Windows Store the premier destination for mobile marketers, app developers and publishers.

“Swrve’s support of Windows 10 allows us to provide our developer community an easy way to build and bring engaging apps to the platform that will drive new levels of retention, engagement, and loyalty,” said Steven Guggenheimer, Corporate Vice President & Chief Evangelist, Microsoft Corporation.

Swrve, who already provides support across both Apple iOS and Android operating systems, is used by hundreds of leading global 2000 and gaming marketers to deliver rich, relevant and personalized in-app experiences to users. With Swrve, mobile app marketers and developers will have the ability to replicate their mobile app marketing campaigns including audience targeting, push notifications, conversations, in-app messaging, native A/B testing, analytics and data orchestration, for iOS and Android to support Windows 10 in less than a day, giving them access to a highly immersive audience of devices across mobile, tablet and PC.

“We’re very excited to start our collaboration with Swrve,” said Philippe Meriaux, COO, Happn. “The overall quality of the platform, including the Windows 10 SDK, and Swrve’s unique vision of CRM were a great fit for Happn. We’re confident that Swrve will help us take it to the next level.”

For access to Swrve’s private beta, please contact


About Swrve

Processing over nine billion events daily, Swrve’s Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.


Sales Contact: