Date: July 14th, 2014

San Francisco, Calif. – July 15th, 2014 - Swrve, the leader in mobile marketing automation, today announced support for the Amazon Fire Phone, bringing the power of the Swrve platform to the Amazon ecosystem, including support for targeted in-app marketing campaigns and real-time segmentation and optimization.

With the Amazon Fire Phone set to become a major player in the mobile marketplace, Swrve has moved to offer support for the Amazon Fire Phone and Kindle. App developers can support Fire Phone in confidence knowing that Swrve enables them to deliver in-app marketing campaigns (via Amazon-specific templates) to targeted audiences, and edit user experience (and A/B test those edits) dynamically straight from the dashboard.

“The Amazon Fire Phone will be a major player in the market,” said Christopher Dean, CEO of Swrve. “For that reason, we’re moving to ensure that all our existing customers - and the many new customers who sign up with Swrve each day - are able to deploy on Amazon with confidence. We’re proud to be the only integrated marketing automation platform supporting every OS that matters - and doing so at scale.”

Custom Audience Targeting

Simultaneously, Swrve is announcing the release of real-time ‘audience builder’ functionality. For the first time, it is possible to target in-app and push campaigns to mobile app users based on real-time, up-to-the-minute data, and combine multiple user attributes to make such targeted as fine-grained as possible.

“Swrve is the only mobile marketing platform that supports real-time targeting - rather than segmentation based on previous sessions that may have taken place weeks ago,” added Dean. “We’re now making it possible to build custom target groups right in the Swrve dashboard, making this the most effective mobile marketing tool on the planet.”