Date: January 9th, 2019
Swrve, the the leader in multi-channel marketing automation, today announced it has appointed Barry Nolan as chief strategy officer (CSO). Nolan will advance the global strategy and positioning of one of the industry’s most intelligent customer engagement platforms, which is built to enable global brands to optimize their digital presence across channels, devices, and time zones. Swrve has also announced Tara Ryan as the company’s new chief marketing officer.
In his role as CSO, Nolan will focus on guiding Swrve strategy, corporate development, alliances and partnerships; along with the company’s positioning within the market. Nolan has been in the mobile marketing space for more than a decade, as CEO and co-founder at Converser, which was acquired by Swrve. He has extensive experience with a variety of start-ups and long-established enterprises four of which IPO’d and one acquired by Apple. Prior to his appointment in this newly created position, Nolan served as vice president of strategy and chief marketing officer for Swrve.
During his time at Swrve, Nolan has helped refine company positioning and led the Swrve GoToMarket team on its most strategic customer opportunities. “Barry has been a major catalyst behind Swrve’s recent success,” says Tom Aitchison, CEO at Swrve. “I congratulate him on this new appointment. His unique and layered understanding of the company’s vision for 2019 and beyond will be the perfect foundation for evolving our positioning and partnerships worldwide. I look forward to seeing what he will achieve.”
This appointment comes during a large swell of momentum for Swrve. In July, Gartner named Swrve as a “leader” in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” report. In the same month, Swrve launched version 3.0 of its leading platform, which includes the processing of real-time behavioral data from multiple sources, builds audiences, and triggers messaging based on user behavior. In August, Swrve opened its APAC office; and, in September, it named Tom Aitchison as its new CEO.
Swrve helps brands communicate, engage and increase revenues at the point of customer engagement. With multi-channel marketing automation software that delivers the most intelligent and microtargeted messages in relevant moments across mobile, web and TV apps. The company has a worldwide enterprise customer base. Swrve’s technology has been deployed in over 3.5 billion apps to date.