Date: May 26th, 2015
San Francisco—May 27, 2015— Swrve, the world leader in mobile marketing automation, today announced new Advanced Targeting Technology for marketers of mobile apps. This technology allows marketers to create an infinite number of target groups within their app user base, combining hundreds of different parameters including purchase history (in-app and online), demographic information, user behaviors within the app and Event Recency, or when that behavior happened.
For example, Swrve customer DGN Games increased Average Revenue Per Paying User (ARPPU) by 35% for its social casino game, Old Vegas Slots, using Advanced Targeting Technology. Using Swrve’s mobile marketing automation platform, DGN Games ran multiple campaigns to effectively re-engage lapsed players and players in different tiers of lifetime spend.
“The real power of Swrve has always been in the segmentation,” said Damon Gura, CEO of DGN Games. “Just being able to send a campaign isn't enough. Swrve enables us to factor in the recency of any event or a combination of events when targeting campaigns, meaning they are ultra-effective when it comes to driving mobile revenue.”
Swrve’s Advanced Targeting Technology, including the ability to target users based on Event Recency, provides customers with comprehensive and highly effective mobile app marketing functionality Inside the app, marketers can target a user based on when they first performed any event, last performed any event or if they performed that event during any specific window of time. This enables them to market adaptively to consumers over time, developing a set of interactions and campaigns that are relevant to the individual user as they progress in the app experience. Consumers also benefit from the tailored messaging that is personalized for their habits and preferences.
“At Swrve we’re all about one thing, delivering the most personal app experience possible,” said Christopher S. Dean, Swrve CEO. “By bringing together real-time data analysis and actionable marketing, and extending the ways in which marketers can use that data to target app users and personalize all communications, we’re enabling our customers to generate measurable revenue increases through their mobile apps.”
Swrve is the world leader in mobile marketing automation. Swrve provides a set of tools and approaches that enable mobile and digital marketers to deliver outstanding experiences for mobile app users and, as a result, drive engagement, retention and revenue across the business. Those tools include everything needed to deliver the ‘perfect conversation’ - push notifications, image-based in-app messages, interactive rich media messages and native content changes - delivered to the right target audience of users with real-time segmentation, all A/B tested, and without involvement from engineering. Swrve is used by some of the world’s leading app companies, and processes over 6 billion events a day across a billion devices.
Alex Howe, for Swrve