Swrve Expands Leadership Team with Appointment of CRO to Fuel Next Stage of Growth

Date: March 14th, 2016

San Francisco, CA - March 9, 2016 - Swrve, a leader in mobile engagement, today announced that veteran mobile executive Ramsey Masri has joined the leadership team as its new Chief Revenue Officer (CRO). Masri joins Swrve from OtherLevels where he was Chief Executive Officer and brings with him an exceptional 21-year career in mobile and digital marketing.

“We are thrilled to have been able to recruit an industry leader like Ramsey to join Swrve at this time, where he will undoubtedly make an immediate impact,” said Christopher S. Dean, Swrve’s CEO. “Ramsey’s mobile expertise, proven track record, and service as CEO of OtherLevels makes him an ideal fit for this global role. With this new leadership in place, our focus will be to continue on our current trajectory with a steady drumbeat of new enterprise clients and establishing a strong foundation for Swrve’s next phase of growth.”

Masri, an early pioneer in the mobile first space with Oracle, CriticalPath and Openwave, will lead Swrve’s Global Sales and Customer Success organizations, and will be responsible for leading overall revenue generation, including sales strategy, operations, enablement and the global sales team. He will maintain and grow new revenue streams across key vertical markets and customer segments, including, banking, travel, sports, media, entertainment, ecommerce, games and mobile first.

“I couldn’t imagine a more exciting time to join Swrve,” said Masri. “The opportunity and scope of the platform’s capabilities at the cross-section of mobile and data automation is extremely powerful and it’s clear that the company has built a fundamentally innovative solution for mobile marketers with a broad set of valuable applications across all conceivable vertical markets. My charter is to encourage these global brands to get to know Swrve.”

In the last 12 months the company has seen unprecedented success, including:

  • 300% YoY growth in new bookings and a 280% increase in YoY business, overall;
  • tripling of the global customer base across global enterprise brands;
  • and the processing of 271 billion user events per month across its platform, making it one of the most widely used mobile marketing platforms in the world.

To learn more about Swrve or to meet with a Swrve Mobile Strategist, visit us at next week's Game Developers Conference in San Francisco at Booth 1016.

About Swrve

Processing over nine billion events daily, Swrve’s Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.

Media Contact:

Whitney Sunseri
Corporate Communications, Swrve
415-408-7639
whitney.sunseri@swrve.com

Sales Contact:

sales@swrve.com