Date: September 25th, 2016
San Francisco, CA - September 26, 2016 - Swrve, a leader in mobile marketing engagement, is bringing its dynamic mobile marketing capabilities to marketing clouds and legacy marketing stacks through a series of new integrations and updates. Unlike competitors who have taken the approach of building their own e-mail solution directly, Swrve works with all of the leading email solutions to offers its customers a more mature solution with greater flexibility, reliability and a lower overall total cost of ownership. Compatibility between legacy solutions and cutting-edge mobile technology is rare in the market, and Swrve has seen a 71 percent increase in monthly active users as a partial result. This new expansion has also led the company to hire former mobile industry veteran Jon Perrin to lead its U.S. sales efforts as enterprise demand increases.
Multi-channel marketing is a foundational part of every major enterprise marketing organization, and mobile has grown equally indispensable. (Accenture estimates that 69 percent of high-performing organizations have invested in mobile transactions and technology, versus 42 percent of others.) Yet many of today’s mobile solutions operate independently of existing email systems, forcing businesses to build initiatives from scratch.
Swrve’s integrated solution works with enterprises’ existing marketing clouds and email platform of choice to allow marketers to alter and scale their marketing stack based on their evolving requirements. Swrve now integrates with Salesforce Marketing Cloud, Oracle Responsys and Eloqua, Marketo, Mailchimp and SendGrid, so that any company using those platforms can launch mobile campaigns that shares information with those systems, removing the mobile data silo and increasing the ROI of those existing investments.
“The modern consumer lives on mobile,” said Christopher Dean, CEO of Swrve. “But marketing clouds are the lifeblood of the enterprise. One of Swrve’s platform key strengths is our compatibility with existing marketing systems, and the steps we’ve taken over the past year to ensure that data can move back and forth between mobile and email campaigns has given our customers significant advantages by offering a more holistic view of their customer’s journey. Their satisfaction is the reason we’ve experienced such rapid success.”
Swrve’s symbiotic relationship with existing marketing systems helped contribute to its recent enterprise user spike, prompting the hire of long-time mobile marketing expert Jon Perrin as head of U.S. sales to support its continued expansion in the enterprise.
Perrin comes to Swrve from Wayin, a Social Marketing intelligence company where he helped raise revenue by 82 percent year-over-year and increase deal size by 369 percent. He has worked in digital marketing technology since 2007, at businesses ranging from enterprise behemoths like Salesforce.com and Omniture (acquired by Adobe) to groundbreaking data-driven digital marketing optimization companies like Dachis Group (acquired by Sprinklr) and Monetate.
“Swrve is at the forefront of the next digital revolution,” said Perrin. “It’s one of the fastest-growing companies in an industry that’s forecasted to more than triple in size by 2021. Its world-class mobile marketing automation platform that helps enterprises connect with customers in real-time through rich, engaging, personalized and relevant experience within the app. The platform is a must-have as the world becomes a mobile-first society. I’ve spent the past nine years learning about the factors that determine success in the mobile marketing industry. Swrve’s technology and business model exemplify those qualities, and I’m excited to have the opportunity to help expedite its growth.”
For more information about the Swrve platform, please visit www.swrve.com.
Processing over nine billion events daily, Swrve’s Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.