Date: September 29th, 2016

SAN FRANCISCO, CA - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 Predict conference on Tuesday, October 4, 2016 at 11:45 AM IST at the The Royal Dublin Society in Dublin, Ireland. The presentation titled "Propensity Scoring and Predictive Modelling to Determine Marketing Actions" will explore the ways companies can use data technology to dramatically amplify their mobile marketing efforts.

When: Tuesday, October 4, 2016 @ 11:45 AM IST

Where: The Royal Dublin Society, Anglesea Road, Dublin 4, Ireland

Who: Steve Collins, Founder and CTO, Swrve

What: Lightning talk, "Propensity Scoring and Predictive Modelling to Determine Marketing Actions" - Come learn how cutting-edge technologies like data science and predictive modelling are helping marketing professionals make more strategic decisions in their marketing efforts. Propensity scoring helps businesses measure the effect of different marketing techniques, while predictive modelling helps marketers anticipate how their actions will engage users over time. Correctly applied, these techniques can help app producers create more personal, contextualized app experiences that drive consistently higher revenue.

About Predict
The Predict Conference will feature leading international thinkers in the areas of Data, Predictive Models, Technology and Decision making. At the meeting, we will be discussing the latest progress in Predictive Modelling and its future -- from Data to Software and Hardware technology, plus Predictive Modelling methods and the best examples of Data-driven Decision-making.

Talks from leading entrepreneurs, data scientists, technologists, investors, and decision-makers (from business and government) will include case-studies and hands-on workshops. This conference has a focus on Data and Predictive Modelling technology like no other.

About Swrve
Processing over nine billion events daily, Swrve's Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners -- including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo -- and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking. For more information about the Swrve platform, please visit www.swrve.com.