Date: November 13th, 2020
SAN FRANCISCO, CALIFORNIA, October 29, 2020 – Swrve, the leader in real-time customer engagement, today announced it has been positioned by Gartner, Inc. as a Leader in the 2020 Magic Quadrant for Mobile Marketing Platforms*. Swrve was among 13 vendors evaluated in the report. This is the third consecutive year that Swrve has been placed in the upper-right Leaders quadrant.
Swrve is a digital marketing and customer engagement platform that enables the world’s largest brands to scale communications to millions of customers, and meet the exact needs of each customer wherever they are, and regardless of channel. The Swrve platform processes highly granular and contextual customer data, including geo-location, media and streaming preferences, and app usage for marketing, customer success, and business intelligence departments to automate their communication and customer experience. Leading global brands rely on Swrve for a full picture of relevant customer experiences, engagement, revenue and loyalty, including Emirates, NETGEAR, Sony Pictures Television, Playrix, and more.
“We are very proud to be recognized as a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms for the third year running. Swrve believes that our placement in the Leaders quadrant is a testament of our platform’s strength and scale and most importantly, how Swrve directly enables the world’s leading enterprise brands to create competitive advantage and measurable business value by delivering relevant, contextual experiences to their customers,” said Lisa Cleary, CEO of Swrve. “Today Swrve helps leading enterprises to connect, engage, and retain customers, ultimately translating to measurable business outcomes—including higher purchase rates, user conversions, increased retention, revenue per engagement, and other valuable performance metrics.”
Real-time capabilities, investments in AI and machine learning, and enhanced automation, dashboard, and reporting were listed as Swrve’s strengths in the Magic Quadrant. The evaluation criteria for completeness of vision includes market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute includes evaluating the product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations.
*Gartner, Magic Quadrant for Mobile Marketing Platforms, Mike McGuire, Anna Maria Virzi, Joseph Enever, 26th October 2020
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.