Date: July 17th, 2018
SAN FRANCISCO, July 17, 2018 (GLOBE NEWSWIRE)—Swrve the leader in real-time, multi-channel customer engagement, was recognized by Gartner as a Leader in its inaugural “2018 Magic Quadrant for Mobile Marketing Platforms” based on Swrve’s completeness of vision and ability to execute.
A complimentary copy of Gartner, Inc. Magic Quadrant for Mobile Marketing Platforms published on July 13, 2018 and authored by Mike McGuire, Charles S. Golvin, and Bryan Yeager research report is available here.
The rules of engagement have changed. Marketers, in the rush to expand where they engage with consumers, often miss an essential requirement: expanding how they engage. Most consumers say brand messages are irrelevant. According to Accenture over $1 trillion is lost by businesses because messaging fails to be relevant to consumers.
According to Gartner, “mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.” The report states, “Use this research to find mobile marketing platforms that offer competitive advantage and measurable business value.”
“We feel that Gartner’s recognition of Swrve comes on the heels of platform innovations that extend the advantages of our real-time mobile platform to other channels, including microtargeting on details of users’ interactions with their devices, that can be used to invite more relevant customer interactions on mobile, email, web and even set-top boxes and smart TVs, ” said Christopher Dean, CEO at Swrve. “Another milestone this past year was an oversubscribed $20 million funding round which allows us to accelerate innovation and growth—great timing because brands are under mounting pressure to win more moments of customer engagement than their customers as a source for retaining and growing revenues.”
“Mobile marketing has been a cradle of innovation and change in brand marketing with a reach far beyond mobile,” said Barry Nolan, CMO at Swrve. “Mobile adoption has forever changed user expectations. Today’s consumers have been trained to expect messages that are relevant, and even helpful, in moments that matter. They can instantly sense when they are being 'marketed to,' which explains why response rates to traditional batch-and-blast marketing continue to fall off year after year while real-time approaches easily outperform them 10X or better. We see brands spending relatively less of their time and budgets on static, pre-scripted acquisition campaigns to make more room for more real-time engagement strategies across channels and throughout the customer lifecycle.”
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The company provides SaaS-based, real-time marketing automation software to increase customer engagement through dynamic campaigns across mobile, email, web, TV and emerging digital channels.
Digital marketing and product teams use the Swrve platform’s real-time behavioral analysis and machine learning engines to micro-target messages to millions of segments of one at scale while triggering those interactions in microments that matter. Swrve collects customer behavior and attributes from its own SDKs and through flexible integration to virtually any external system or data service.
With the Swrve platform and expert marketing and technical services, brands win more moments of engagement so they can onboard, retain, convert and monetize for lower customer acquisition cost (CAC) and higher customer lifetime value (CLV).