Date: March 12th, 2019
SAN FRANCISCO – March 13, 2019 — Swrve, the marketing and customer engagement platform that helps leading brands confidently scale communications over millions of customers in real-time, today announced that it has appointed Joe Aleardi as its Chief Revenue Officer (CRO). In this role, Aleardi will be responsible for fueling Swrve’s customer experience strategy and guiding the company through its next stage of growth.
At Swrve, Aleardi will be responsible for maintaining and growing new revenue streams across key vertical markets and customer segments, including, banking, travel, sports, media, entertainment, emarketplaces, games and mobile first.
“I am excited to join the outstanding team at Swrve. The company has demonstrated that it is already a leader in delivering the gift of relevance to its customers,” said Aleardi. “Consumer journeys are quickening in pace across a growing array of channels. I look forward to fortifying Swrve’s position in the market as a go-to solution for brands building connections with consumers in this dynamic landscape.”
Prior to joining Swrve, Aleardi served as director of sales and customer success for IBM Watson. There, he was responsible for Watson’s go-to-market planning and execution, which included driving improvements in sales execution, customer acquisition, and engagement. He has more than a decade of experience fostering organizational growth by guiding sales and customer relationship strategies.
“Swrve has grown from a startup to a true force in the world of delivering scaled communications to brands of all sizes,” said Tom Aitchison, CEO, Swrve. “As we continue to empower brands to identify, interpret, and predict the wants and needs of their customers, it’s important that we have the right team in place to lead our growth strategy. Aleardi is a gifted strategist, and we are thrilled that he will help propel Swrve’s next stage of growth.”
Swrve is the mobile marketing and customer engagement platform that helps leading brands confidently scale personalized interactions over millions of customers in real time. Serving customers across the globe, Swrve is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily.
For more information, contact Swrve.
BOCA Communications for Swrve: Swrve@bocacommunications.com