Swrve Reaches New Milestones in Tracking User Behavior and Unveils Quick Push Functionality
Date: February 18th, 2016
San Francisco, CA and London UK - February 17, 2016 - Swrve, a leader in mobile engagement, today announced reaching a new milestone in terms of global use and scale. In the month of December 2015, the Swrve platform processed 271 billion user events, making it one of the most widely used mobile marketing platforms in the world. Last year, Swrve also tracked an unprecedented 101,314 real-time user behaviors and decisions a second, amounting to over 8.5 billion daily events - to capture meaningful mobile moments.
In 2015, mobile transitioned into the primary first-screen channel for brands and companies to connect with consumers, amounting to 30 billion mobile moments that are up for grabs each day (Forrester Research, Inc., Vendor Landscape: Mobile Engagement Automation Solutions, 4/5/2015). These mobile moments are essential in shaping the first screen experience for consumers, where expectations are high and patience is almost non-existent.
As a direct result of this unprecedented mobile transformation, Swrve has also announced the opening of its early access program for its breaking news feature, Quick Push. This new functionality enables marketers to quickly create and send a push notification to a predefined audience across all their platforms. Designed for today’s agile marketer, Quick Push provides marketers the flexibility to easily predefine the audience(s) to whom they want to send Quick Push notifications, and/or create and send the notifications, as needed.
Broadcast companies, for example, can now notify millions of viewers of the impending start of an original new show. By using a Swrve Quick Push notification, the broadcaster can achieve ideal results as their reminder will reach the intended audience during the optimal time between two and three minutes prior to the start of the telecast. Or, for example, race organizers may want to inform millions of race enthusiasts and followers of an unforeseen change to the race line-up or a sudden change in race conditions.
"We use Swrve’s Quick Push feature to reach out to thousands of race enthusiasts with breaking news stories, the latest stats and live odds around the racing schedule," said Jack O'Reilly at Racing Post. "Timing is of critical importance to our team, as push notifications need to reach our customers before the race gets under way, regardless of audience size. With Swrve, our Quick Pushes have been delivered in 45 seconds or less.”
In 2015, Swrve experienced unprecedented business growth and expansion across its global locations with offices in San Francisco, Newport Beach, New York, Dublin, London, and Prague.
Select list of 2015 business highlights:
- 300% YoY growth in new bookings and a 280% increase in YoY overall business.
- Tripled the global customer base positioning Swrve as the premier mobile engagement platform for global brands in banking, travel, sports, media, entertainment, ecommerce, gaming, and mobile first.
- Expanded the company's growing list of enterprise clients with the addition of these key wins: a top twenty global consumer bank, one of Europe's largest low-cost airlines, and the world's biggest entertainment company.
“In its latest holiday retail benchmark analysis, IBM reported that traffic originating from smartphones surpassed tablets and desktops, accounting for more than 53% of all online traffic,” said Christopher S. Dean, CEO, Swrve. “While mobile-first browsing and mobile shopping turned out to be a key growth driver, many retailers did not offer a mobile app and a mobile experience that today’s consumers have come to expect. In a world that increasingly revolves around a positive first-screen customer experience, marketers need to ensure they’re using the optimal technology that makes these mobile experiences absolutely seamless, frictionless and ultimately personal.”
To learn more about Swrve or to meet with a Swrve Mobile Strategist, visit us at next week's Mobile World Congress 2016 in Barcelona at Booth 8.1 H15.
Processing over eight billion events daily, Swrve’s Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging and real-time data orchestration across all marketing channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Mediacom, Salesforce, Oracle, and Marketo – and is installed in thousands of apps across industries, such as banking, travel, hospitality, sports, media, entertainment, ecommerce, games and mobile first.
Corporate Communications, Swrve