Date: May 9th, 2019

LONDON—(BUSINESS WIRE)—Swrve, the world leader in real-time, relevant customer engagement, announced today that VP of Customer Strategy, Scollay Petry, will present at MMA Impact London on Monday, May 13. In his presentation, titled “12 Push Notification Tactics to Deliver Value for Customers”, Scollay will discuss how recency, frequency, real-time delivery, and machine learning add to the success of push messaging campaigns by delivering more relevance and value. He will also preview Swrve’s upcoming “Push Customer Value Playbook for 2019”, which contains insights derived from tens of thousands of Swrve customer campaigns, and tactics that can immediately impact a brand’s mobile activation, engagement, retention, and sales programs.

Event Details:

Date: Monday, May 13, 2019
Time: 2:40-3:10pm GMT
Room: Thames 1
Location: County Hall, Riverside Building, Belvedere Road, London
Further information:

Scollay Petry, VP, Customer Strategy at Swrve

Scollay leads Swrve's Customer Strategy and Value Engineering efforts to help its customers make the most of Swrve. In his role, he develops and executes strategic services for the company's largest global enterprise clients and partners, with a focus on marketing systems integrations, analytics, lifecycle campaign development, real-time “in the moment” strategies and machine learning implementation.

About Swrve

Swrve is the mobile marketing and customer engagement platform that helps leading brands confidently scale personalized interactions over millions of customers in real time. Serving customers across the globe, Swrve is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily.

About MMA Impact

MMA Impact London is an annual conference that brings together marketers for a day of networking and expert-led talks. The conference’s marketer-led agenda is focused on sharing tangible takeaways on how to drive business success through elevated mobile marketing, customer experience, and data and analytic strategies.


Kayla Quock
Gravitate PR for Swrve