Date: November 3rd, 2016
Heightened Demand for Personalized Mobile Customer Experiences Drives Rapid Expansion
San Francisco, Calif. - November 3, 2016 - Swrve, a leading mobile marketing cloud solution, today announced its platform usage has grown 30 percent in 2016 and now handles 115,000 events per second, or approximately 10 billion events daily. Adding depth to its global leadership team, Swrve also announced the appointment of 20-year veteran Lisa Cleary as its Vice President of Product to lead the expansion of the platform’s capabilities and continued enterprise growth as global brands embrace a hyper personalized, contextual approach to mobile customer experiences.
Swrve’s highly scalable platform can be implemented in less than 60 days and federates real-time mobile behavioral data across diverse marketing systems so that companies can draw new insight into their existing digital journeys for better engagement, improved efficiency and greater ROI gains. The platform also delivers a real-time snapshot of the customer at each mobile moment, enabling brands to get closer to their customers with highly personalized and optimized mobile interactions within a mobile app.
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“The growth Swrve’s platform achieved so far this year is the result of our laser focus on helping global brands and mobile leaders align better with today’s consumers by infusing a mobile-best perspective into their marketing strategy,” said Christopher Dean, CEO of Swrve. “Companies realize that more than 60 percent of today’s online traffic originates from a mobile device. We make it easy for marketers to test and deliver the optimal message and interaction to mobile users at the right time, ensuring a rich mobile experience in the mobile app, where customers spend most of their time. Ultimately, we promote greater engagement, optimal re-engagement and deliver a positive and impactful brand experience.”
Other significant milestones for Swrve this year include:
- The number of monthly average users has increased by 28 percent.
- Swrve now powers 10 times the number of conversations over last year.
- In-app messages have increased by 87 percent.
- Push notifications have tripled.
Lisa Cleary joins the Swrve management team just as global customer adoption and transaction volumes of the Swrve platform accelerates and the demand for predictive models, enhanced optimization and sophisticated mobile use cases continues to grow.
Cleary, who received the National Diversity Council’s 2015 Award for Most Powerful and Influential Women in California, joins Swrve from Demandbase, where she served as vice president of products. For more than 20 years she has led product efforts for hot acquisition targets, including Pure Digital Technologies’ Flip Video, TheFind, Chromatic Research, Certive and Impresse. Her early career included product roles at Oracle and Adobe. She holds a bachelor’s degree in economics from Stanford University and currently sits on the board of nonprofit Leah’s Pantry.
“Swrve is at the forefront of innovation in mobile marketing, just as brands are prioritizing and accelerating their mobile efforts overall,” said Cleary. “I'm eager to join Swrve's talented team to capitalize on their lead and accelerate their product vision.”
Processing over ten million events daily, Swrve’s Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.