Get Cooking Customer Feedback
Customer Feedback

Build Engagement and Discover Customer Interests

John McGrath

Determine if customers would be interested in joining a VIP program and getting special offers.

Build Engagement and Discover Customer Interests
Customer Feedback

Rate My App: Increase Your App’s Store Rating

Aoife Crowley

Improve your app’s app store rating by prompting happy, engaged users to rate your app.

Rate My App: Increase Your App’s Store Rating
Engagement
Engagement

Promotions to Re-Engage Lapsed Users

Aoife Crowley

Remind lapsed users of your app’s value with a promotion or sale.

Promotions to Re-Engage Lapsed Users
Engagement

Give Players Incentives the Longer They Play

Aoife Crowley

Encourage engagement by rewarding or congratulating users as they continue in the game.

Give Players Incentives the Longer They Play
Messaging Optimization
Messaging Optimization

Optimize In-App Message Copy and Images

John McGrath

Employ A/B testing to determine which in-app message imagery and copy best motivates your users to engage and convert.

Optimize In-App Message Copy and Images
Onboarding
Onboarding

Nurturing Campaign to Increase Retention

John McGrath

Increase new user retention by providing information about the app’s value and incentives for users within their first week of installing the app.

Nurturing Campaign to Increase Retention
Onboarding

Tutorial Video: Increase User Retention at First App Open

John McGrath

Increase first time user retention by highlighting your app’s features in a new user tutorial.

Tutorial Video: Increase User Retention at First App Open
Sales & Promotion
Sales & Promotion

Promote Items with Video

Aoife Crowley

Generate additional downloads of a featured item with a video.

Promote Items with Video
Sales & Promotion

Re-Engaging Users With Real World Tie-Ins

Aoife Crowley

Re-engage lapsed users with messaging relevant to a real world event, such as events, holidays, and celebrations that they may be interested in.

Re-Engaging Users With Real World Tie-Ins
Social Engagement
Social Engagement

Friend Referrals: Increase Organic Installs

Aoife Crowley

Increase downloads by having your most engaged users refer the app to their own network. Ask users to refer the app to their friends using their phone book contacts, Facebook contacts, or contacts on other social channels.

Friend Referrals: Increase Organic Installs
Social Engagement

Encourage Content Sharing on Social Networks

John McGrath

Your social sharers are a valuable asset. Encourage users to share on social networks to increase engagement and virality, by getting those already inclined to share to share more.

Encourage Content Sharing on Social Networks
User Permissions
User Permissions

Requesting Calendar Permissions

John McGrath

Improve your app’s calendar permission opt-in rate by asking the user for permission at the right time and with the right message. You only get one chance to use the iOS calendar permissions system dialog with each user, so make sure to ask the question first using an in-app message and only show the system dialog if they are willing to opt in.

Requesting Calendar Permissions
User Permissions

Maximize Opt-In to Share Contacts

Aoife Crowley

Improve the app’s contacts permission opt-in rate by explaining the value to the user before presenting them with the system dialog box.

Maximize Opt-In to Share Contacts