Get Cooking

Build Engagement and Discover Customer Interests

John McGrath 12 July 2016

Determine if customers would be interested in joining a VIP program and getting special offers.

Build Engagement and Discover Customer Interests

Friend Referrals: Increase Organic Installs

Aoife Crowley 5 July 2016

Increase downloads by having your most engaged users refer the app to their own network. Ask users to refer the app to their friends using their phone book contacts, Facebook contacts, or contacts on other social channels.

Friend Referrals: Increase Organic Installs

Nurturing Campaign to Increase Retention

John McGrath 18 September 2015

Increase new user retention by providing information about the app’s value and incentives for users within their first week of installing the app.

Nurturing Campaign to Increase Retention

Promote Items with Video

Aoife Crowley 10 September 2015

Generate additional downloads of a featured item with a video.

Promote Items with Video

Tutorial Video: Increase User Retention at First App Open

John McGrath 26 August 2015

Increase first time user retention by highlighting your app’s features in a new user tutorial.

Tutorial Video: Increase User Retention at First App Open

Optimize In-App Message Copy and Images

John McGrath 21 August 2015

Employ A/B testing to determine which in-app message imagery and copy best motivates your users to engage and convert.

Optimize In-App Message Copy and Images

Create a Dynamic Tutorial for New Users

John McGrath 21 August 2015

Increase engagement by showing new users a walk-through of the app while explaining the primary functionality.

Create a Dynamic Tutorial for New Users

Promotions to Re-Engage Lapsed Users

Aoife Crowley 21 August 2015

Remind lapsed users of your app’s value with a promotion or sale.

Promotions to Re-Engage Lapsed Users

Requesting Calendar Permissions

John McGrath 17 August 2015

Improve your app’s calendar permission opt-in rate by asking the user for permission at the right time and with the right message. You only get one chance to use the iOS calendar permissions system dialog with each user, so make sure to ask the question first using an in-app message and only show the system dialog if they are willing to opt in.

Requesting Calendar Permissions

Maximize Opt-In to Share Contacts

Aoife Crowley 28 July 2015

Improve the app’s contacts permission opt-in rate by explaining the value to the user before presenting them with the system dialog box.

Maximize Opt-In to Share Contacts

Encourage Content Sharing on Social Networks

John McGrath 14 July 2015

Your social sharers are a valuable asset. Encourage users to share on social networks to increase engagement and virality, by getting those already inclined to share to share more.

Encourage Content Sharing on Social Networks

Requesting Camera Permissions

Aoife Crowley 14 July 2015

Improve your app’s camera permission opt-in rate by asking the user for permission at the right time and with the right message. You only get one chance to use the iOS camera permissions system dialog with each user, so make sure to ask the question first using an in-app message and only show the system dialog if they are willing to opt in.

Requesting Camera Permissions

Requesting Location Permissions

Aoife Crowley 14 July 2015

Improve your app’s location permission opt-in rate by asking the user for permission at the right time and with the right message. You only get one chance to use the iOS location permissions system dialog with each user, so make sure to ask the question first using an in-app message and only show the system dialog if they are willing to opt in.

Requesting Location Permissions

Re-Engaging Users With Real World Tie-Ins

Aoife Crowley 14 July 2015

Re-engage lapsed users with messaging relevant to a real world event, such as events, holidays, and celebrations that they may be interested in.

Re-Engaging Users With Real World Tie-Ins

Give Players Incentives the Longer They Play

Aoife Crowley 9 July 2015

Encourage engagement by rewarding or congratulating users as they continue in the game.

Give Players Incentives the Longer They Play

Feature Awareness: Inform Users of a New Feature

Aoife Crowley 7 July 2015

Increase engagement and re-engagement through awareness of a new feature. Encourage engaged and lapsed users differently to maximize the usage of new features.

Feature Awareness: Inform Users of a New Feature

Increase Engagement by Driving Users to Underused Feature

Aoife Crowley 7 July 2015

Increase engagement by reminding users of different app features.

Increase Engagement by Driving Users to Underused Feature

Holiday Promotion: Drive Incremental Sales During Key Times

Aoife Crowley 7 July 2015

Drive revenue by tying a special offer to holiday timing

Holiday Promotion: Drive Incremental Sales During Key Times

Upgrade Promotion: Convert Free Users to Payers

Aoife Crowley 7 July 2015

Improve your app revenue by asking the user to upgrade to the premium version after having a good experience. The most opportune time to ask is when the user experiences a need for a specific feature that is available only in the premium or paid version of the app.

Upgrade Promotion: Convert Free Users to Payers

Rate My App: Increase Your App’s Store Rating

Aoife Crowley 7 July 2015

Improve your app’s app store rating by prompting happy, engaged users to rate your app.

Rate My App: Increase Your App’s Store Rating