In this recipe

Increase engagement by reminding users of different app features.

Increase Engagement by Driving Users to Underused Feature
Increase Engagement by Driving Users to Underused Feature

Campaign Tool


Who to Target

Engaged users whose activity seems to be waning and who are not using a popular feature.

When to Target

When a user’s activity starts to drop.

What to Test and Optimize

You can optimize the effect the visual presentation of your message has on users by A/B testing the imagery, video or call to action in the Conversation.

What to Measure

The KPIs for this type of campaign are:

  • Time in app
  • Feature usage

How to run this campaign in Swrve


  • On the User Lifecycle dashboard, in the top right corner of the Engaged user lifecycle card, click the menu and select Create Conversation.

  • On the Set Target screen, create an audience filter, and on the Engagement tab of the filter, set the Last Active Date to a date that appropriately indicates that a user is waning. 

  • Create another filter and on the Events tab, set the count of the specific event to equal zero.


  • Set the Conversation to display at session start.
  • Set the message rules to only display the message 1-3 times.

Copy/Creative ideas

  • Explain how to use and access the feature through an annotated screenshot.
  • Show a short video that illustrates how to use the feature.
  • Configure a call to action button to deeplink to the feature page.


  • Copy
  • Videos
  • Art
  • Button Creative
  • Button Copy
  • Timing of Messages