In this recipe

Find out more about your users by asking them to take a survey. Use the results to develop targeted campaigns and to make informed product decisions.

Surveys: Ask Your Users About Their Experience
Surveys: Ask Your Users About Their Experience

Campaign Tool

Conversations

Who to Target

New and engaged users

When to Target

This depends on the type of survey that is being run. Some surveys are more relevant for new users and others can help you determine how to improve the experience for engaged users.

What to Test and Optimize

Try sending different surveys to different segments of users based on their behavior.

What to Measure

Completion rates (how many users start the survey, and if so, how far do they get).
Relevant campaign success (for example, campaigns that use information gathered in the surveys).

How to run this campaign in Swrve


Audience

  • New and Engaged users: On the User Lifecycle dashboard, in the top right corner of the New or Engaged user lifecycle card, click the menu and select Create Conversation.

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Trigger

  • On the Set Target screen, create an audience filter, and on the Events tab, trigger after third session start at a time that makes sense inside the app.

           

  • Set the message display rules to only display the message once.

     

Copy/Creative Ideas

  • Try phrasing questions in different ways.
  • Change the order of questions.

Optimization

  • Copy
  • Number of Options
  • Number of Questions/Pages
  • Design