Cookies

Updated: August 2015.

The Swrve website (“our Website”) uses cookies.

A "cookie" is a small text file placed on your computer's or mobile device’s hard drive by a web server. This is acknowledged by your web browser and acts to identify your computer.

Cookies are used to collect and send information about your visit to our Website, for example, number of visits, average time spent, pages viewed, navigation history through the website and other statistics. We use cookies to improve the quality of our Website and for targeting or advertising purposes.

The cookies we use cannot be used to access any other data on your computer and cannot be used by us to personally identify you.

Our Website use both cookies set by us and cookies provided by third parties such as Google Analytics and Twitter. These third parties may obtain information about you when accessing parts of our Website. We include a detailed description of each cookie below.

Some cookies expire on exiting the browser (session cookies) and some remain on your computer for a longer period of time to identify repeat visits (persistent cookies).

You can set your Internet browsing settings to not accept cookies if you wish to prevent cookies being placed on your hard drive. The website aboutcookies.org contains further information on how to manage cookies on many different web browsers (please note this link opens a new tab or window). You may also find information on how to disable cookies in your browser in your browser’s help settings. Please note that some parts of our Website may not work without cookies.

In addition to using cookies, we also use web beacons (pixels) as part of our use of the Marketo email marketing service, in order to determine if users who sign up for our email marketing services have read or otherwise interacted with any emails we send to them.

Cookies set by us:

exp_last_activity 

Purpose: Perfomance
Type: Every time the state is updated (the page reloaded) the last activity is set to the current datetime. Used to determine expiry. This is essential for logged in users, but not for guests – it is set for both.

exp_last_visit

Purpose: Performance
Type: Sets the datetime that the user last visited the site, and is set for both guests and logged in users. If not set, is automatically set to 10 years ago. Affects guests and logged in users.

exp_tracker

Purpose: Performance
Type: Tracks the last 5 pages viewed by the user, and is used primarily for redirection after logging in etc. Affects guests and logged in users.

exp_csrf_token

Purpose: Functionality
Type: Creates a hash and stores locally, ensures forms are being submitted securely. 

Third party cookies:

x-mapping-jdinjeol 

Purpose: Functionality
Type: The X-Mapping cookie is associated with the Stingray Traffic Manager platform from Riverbed, which is a load balancing application for high traffic web services and sites. Used to route data and page requests to the correct server where a site is hosted on multiple servers. It has a common root of X-Mapping- followed by an eight-letter code. 

_ar_v4 

Purpose: Targeting/Advertising
Type: This cookie is associated with the DoubleClick advertising service from Google. Helps with tracking conversion rates for ads.

_utma 

Purpose: Performance
Type: This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years and distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. 

_utmb 

Purpose: Performance
Type: This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30-minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.

_utmc

Purpose: Performance
Type: This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older version this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie, which is destroyed when the user closes their browser. 

_utmt_UA-18605207-2 

Purpose: Performance
Type: This is a pattern type cookie set by Google that is used to limit the amount of data recorded by Google on high traffic volume websites. 

_utmv 

Purpose: Performance
Type: This is an optional additional cookie set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie is used when site owners create custom visitor-level variables for customising what can be measured. The cookie is updated every time data is sent to Google Analytics. 

 _utmz 

Purpose: Performance
Type: This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measure of site performance. This cookie identifies the source of traffic to the site – so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics.

>_ga

Purpose: Performance
Type: This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. The new service reduces the reliance on cookies in general, and only sets this and one other - _gat, although Google also say data can be collected without setting any cookies. This cookie is used to distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. 

 _gat

Purpose: Performance
Type: This cookie name is associated with Google Universal Analytics used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes. 

_mkto_trk 

Purpose: Performance
Type: This cookie is associated with an email marketing service provided by Marketo. This tracking cookie allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness. 

Lang

Purpose: Functionality
Type: Used to store language preferences, potentially to serve up content in the stored language. 

Uuid2

Purpose: Functionality
Type: This cookie contains a unique randomly generated value that enables the platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. 

Sess

Purpose: Functionality
Type: The sess cookie contains a single non- unique value: “1”. It is used by the Platform to test whether a browser is configured to accept cookies. 

Anj

Purpose: Advertising
Type: The anj cookie contains data denoting whether a cookie ID is synced with the partners ID. 

_twitter_sess 

Purpose: Targeting/Advertising
Type: These cookies are used by Twitter services, to monitor referral links, and login status. 

auth_token

Purpose: Functionality
Type: These cookies are used to enable interaction with the twitter account. 

guest_id

Purpose: Functionality
Type: This cookie is used to identify you to twitter, if you do not have a twitter account or never accessed the twitter.com website directly then twitter will assign you a unique code to track your visit to the Twitter feed. 

_bizo_bzid 

Purpose: Targeting/Advertising
Type: This cookie is used to drive and analyse the performance of traffic activity. 

_bizo_cksm

Purpose: Targeting/Advertising
Type: These cookies allow our marketing media agency to drive and analyse the performance of their traffic driving activity. 

_bizo_np_stats 

Purpose: Targeting/Advertising
Type: These cookies allow our marketing media agency to drive and analyse the performance of their traffic driving activity. 

_dc_gtm_UA-18605207-10 

Purpose: Strictly Necessary 
Type: It is used to add the tracking code Google Analytics from Google Tag Manager.