Cox Communications Increases App Feature Usage and Engagement with Real-Time, Contextual Messaging

Cox Communications Increases App Feature Usage and Engagement with Real-Time, Contextual Messaging

Cox Communications uses Swrve to deliver powerful return on relevance (ROR) through real-time customer data.

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About Cox Communications

Cox Communications encourages its customers to surf, stream, and share wherever life takes them. To make this happen, Cox needed to move as quickly as their customers and deliver value across devices, journeys, and deliver real-time experiences with their brand. Cox chose Swrve to elevate engagement and boost feature adoption in their app. The Swrve mobile marketing and customer engagement platform stood out as a solution that could meet the evolving needs and expectations of today’s digital-first world.

The Challenge

The Challenge

To meet and exceed goals, telecom brands need to drive lifetime connections with customers everywhere. They need to deliver stronger, more meaningful 1:1 engagement and greater relevance across channels. To make this happen, Cox Communications needed a way to identify, interpret and anticipate the needs of each individual customer in real time, delivering better, not more, customer touches for increases in app feature use, engagement, and customer satisfaction.

The Solution

The Solution

Swrve gives telecom companies the enterprise-grade tools needed to deliver relevant experiences with greater real-time precision, driving stronger business outcomes. By deepening their relevance with Swrve, telecom companies like Cox Communications have successfully scaled communications about billing, reminders, and feature marketing across millions of users.

The Results

The Results

More Opt-Ins and Increased Engagement

  • 3.5x increase in paperless billing opt-ins, which results in greater speed and convenience for customers, driving ease-of-use and long-term satisfaction
  • 5% engagement rate on the “Refer a Friend” campaign, ultimately increasing customer acquisition efforts and driving brand awareness for Cox

Valuable Boosts in Feature Usage

  • 10% increase in overall usage in the voicemail feature campaign, which increases the convenience and ease-of-use associated with their overall app experience
  • 220% increase in DVR reminder usage and a 90% increase in DVR recorder usage as a result of their Game of Thrones campaign, showing users the real-time value of Cox’s DVR experience, which ultimately will result in more visits to the app and sharper increases in daily and monthly active users
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