With an active presence on social media coexisting with an active user base on mobile, Gogii Games needed a way to increase engagement during COVID-19, while creating a compelling tie-in with their audience on social media.
To boost engagement, producers of flagship game, Virtual Family Cook Off, staged a campaign to encourage users to take part in a gender reveal for one of the game character’s pregnancies. While a brilliant way to make the user base feel like they were a part of game decisions, it was also an innovative way to drive engagement, and retention to Virtual Families Cook Off.
With Swrve, Gogii Games built and deployed two main campaign types:
-Hyper-targeted push notifications with real-time triggering based on in-app events and behaviors of individual users at scale.
-Native, pixel-perfect in-app messaging that gave users the opportunity to reveal the gender of the baby, and cast votes on the name of the baby.
Gogii Games achieved some excellent results in terms of engagement across mobile and social media for this campaign, but also had a surprising result in monetization. Overall campaign results were:
-7% engagement rate on hyper-targeted push notifications, with a further 19% influence rate.
-Over $5,000 in revenue, despite the campaign not focusing on monetization.
-35% click-through rate with native, pixel-perfect in-app messaging.