Like many other early-learning brands, Hopster must adhere to kidSafe and Children’s Online Privacy Protection Act (COPPA) regulations that protect children from ads, enforce parental controls, and set the standard for parent and child data security. That means that they must earn interest with high-quality communications that adequately lift up the value of their offering at every turn.
Hopster‘s initial engagement with MessageGears targeted several areas including: increased app sessions, boosting re-engagement, highlighting new app features, share temporary offers, and compliance with laws and regulations towards advertising to children. Just a few campaigns with MessageGears brought on tremendous success.
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