Hopster Drives Stronger App Engagement and Retention with Swrve

Hopster Drives Stronger App Engagement and Retention with Swrve

Learning app Hospter relies on Swrve to increase the awareness of safe, quality content for parents and their children, and scale relevant communications with confidence in real time.

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About Hopster

Like many other early-learning brands, Hopster must adhere to kidSafe and Children’s Online Privacy Protection Act (COPPA) regulations that protect children from ads, enforce parental controls, and set the standard for parent and child data security. That means that they must earn interest with high-quality communications that adequately lift up the value of their offering at every turn. 

Hopster‘s initial engagement with Swrve targeted several areas including: increased app sessions, boosting re-engagement, highlighting new app features, share temporary offers, and compliance with laws and regulations towards advertising to children. Just a few campaigns with Swrve brought on tremendous success.

The Challenge

The Challenge

Advance global mobile outreach without putting brand safety at riskHopster needed to increase

engagement and elevate their global mobile outreach without compromising the quality or safety

of their kidSafe and Children’s Online Privacy Protection Act (COPPA) compliant messaging, and send and manage all subscription-related notifications in a safe, reliable manner.

 

To make that happen, they needed a scalable solution that offered A/B testing that could help

safely optimize their messaging across multiple touchpoints with their brand (onboarding,

re-engagement, upsells, etc.).

The Solution

The Solution

Swrve helps leading brands confidently scale communications to millions of customers in realtime—a key capability for Hopster, as they have a global user base. Swrve also helps leading brands confidently scale communications over millions of customers in real time—a key for Hopster, as they have a global user base. Swrve’s A/B testing offering also allows a brand to test as many as 10 UX resource variants at a time to reveal number of users who engage, behaviors that followed, and revenue generated by variant.

The Results

The Results

With Swrve, Hopster has realized greater visibility and awareness for exclusive discounts, new offers, subscription-related messaging, and new content. They’ve also seen a valuable lift in app sessions and greater time spent in the app on average. Other Hopster and Swrve successes include:

  • Increases in yearly subscriptions
  • Exciting insights around Day 5 of onboarding
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