Goals of the KeyPoint Credit Union team include meeting the real-time expectations of high-value members in Silicon Valley, delivering greater relevance on mobile, and increasing the utilization of app features. KeyPoint required a scalable customer engagement solution that would amplify member satisfaction efforts and reduce app churn.
By implementing a solution that could provide intelligent recommendations and end-to-end messaging automation, financial institutions like KeyPoint can guarantee consistently valuable experiences that exceed their goals.
Swrve gives teams the ability to track and target active users based on past, present, and future behaviors via the power of AI-driven predictive analytics. This would allow KeyPoint to refine the accuracy and precision of their messaging to create hyper personalized, targeted member experiences that increase KPIs like feature engagement and app retention.
With Swrve, KeyPoint could send mobile push and in-app messages that deliver real-time value and send feature promotions to the right member at the right time, all the time, which kept them relevant and in-the-moment with individual members when it mattered most.
“We’ve found great success using Swrve in our campaigns. We’ve asked Swrve to elevate KeyPoint member experiences on mobile, and they’ve done exactly that,” says Belinda Blair, Vice President of Marketing at KeyPoint Credit Union. The team’s enjoyed a variety of favorable business outcomes, including: