Movember Increases Donations by 220% on Android

For a global non-profit rooted in participation, it’s imperative for Movember to be able to

authentically connect with supporters wherever they are. Swrve’s targeting and triggering abilities have really helped their team connect with users through deeply relevant messaging experiences on mobile, and inspire more opens, clicks, and, ultimately, donations.

A strong multichannel strategy. Movember needed an AI-enabled engagement platform that could seamlessly integrate with their existing system, Oracle Eloqua, and help them intelligently create and send mobile- first messaging that could complement their email campaigns and reflect the actions their customers were taking in real time. 

With Swrve, Movember got a crystal clear view of their customers actions inside the app and on their other channels, and monitor trends on engagement and monetization that would inform their messaging strategies. By measuring results of Swrve campaigns across the five pillars of mobile engagement; Activation, Engagement, Retention, Monetization, and Advocacy, Movember could clearly see the areas where their users connected with the brand, and also where users were less likely to interact, and thus areas that needed more compelling, targeted messaging.