Movember Increases Donations by 220% on Android

Movember Increases Donations by 220% on Android

Movember relies on Swrve to connect with movers, growers, and fundraisers across channels, devices, and platforms on a global scale.

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About Movember

For a global non-profit rooted in participation, it’s imperative for Movember to be able to

authentically connect with supporters wherever they are. Swrve’s targeting and triggering abilities have really helped their team connect with users through deeply relevant messaging experiences on mobile, and inspire more opens, clicks, and, ultimately, donations.

Challenges

Challenges

Movember’s goal for 2019 was to increase their fundraising and donations from 2018 by over 25% and increase engagement by at least 1.5x during the most lucrative time of their calendar year: Movember. 

To reach that goal, the Movember team needed to start engagement with their mobile audience, in addition to their email and web subscriber base.

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The Solution

A strong multichannel strategy. Movember needed an AI-enabled engagement platform that could seamlessly integrate with their existing system, Oracle Eloqua, and help them intelligently create and send mobile- first messaging that could complement their email campaigns and reflect the actions their customers were taking in real time. 

With Swrve, Movember got a crystal clear view of their customers actions inside the app and on their other channels, and monitor trends on engagement and monetization that would inform their messaging strategies. By measuring results of Swrve campaigns across the five pillars of mobile engagement; Activation, Engagement, Retention, Monetization, and Advocacy, Movember could clearly see the areas where their users connected with the brand, and also where users were less likely to interact, and thus areas that needed more compelling, targeted messaging.

The Results

The Results

  • 67% competition rate on push notification opt-ins
  • Increased engagement for push notifications across iOS and Android
  • Huge lifts in donations on iOS and Android with targeted monetization campaigns
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