Goals of the Nukebox Studios team included transforming players into payers with smarter messaging, better targeting, and a perfectly-timed approach to engagement. They required a solution that could surprise and delight users with hyper relevant messaging that would inspire action at critical points in their app journeys.
By implementing a mobile-first solution that has enterprise-grade tools and triggers, dynamic orchestration, and hyper personalized message delivery supported by past, predictive, and real-time behaviors, Nukebox Studios had the advantage they needed to create more immersive, high-value player experiences.
The Swrve platform was designed to target app users based on the frequency and recency of player actions at all stages of their journey, deliver on the immediacy and excitement of new levels with triggered, 1:1 messaging, target requests for app ratings to your most engaged users, optimize live opps, and more—all on a global, enterprise scale.
Nukebox Studios now relies on Swrve to deliver hyper relevant push and in-app messages in their Food Truck Chef mobile game. With a mobile gaming solution from Swrve, Nukebox had what they needed to keep engagement rates high, drive significant increases in ARPU, and drive retention to help their team meet key revenue goals.
With Swrve, Nukebox Studios has gained a larger, more valuable presence in individual player journeys. With hyper relevant messaging making an impact on revenue in real time, inspiring more high-value activity, the Nukebox Studios team has seen exciting movement around core KPIs. Other successes include: