The Telefonica team’s goals included decreasing churn, elevating personalized engagement, and increasing customer satisfaction in their Smart Wifi app. The ability to confidently scale 1:1 communications across millions in real time would allow them to meet expectations exactly when and where it matters most for a functional app experience: when customers are at home.
By implementing a solution that could process and segment billions of customer actions in real-time and deliver deeply relevant messaging in milliseconds, Telefonica could scale meaningful communications with confidence and optimize their engagement to meet and exceed goals.
Swrve’s enterprise-grade triggering and targeting work to create dynamic user journeys that deeply refine the accuracy and precision of relevant messaging at scale. Swrve’s enterprise-grade AI is also built to optimize the unique send-time of every customer interaction, enabling Smart Notifications to be the most intelligent delivery solution for Telefonica engagement.
With Swrve, Telefonica could send mobile push and in-app messages that deliver real-time value for individual customers, moving the needle on key KPIs like engagement, app store ratings, and new user retention.
With Swrve, Telefonica could confidently scale relevant communications that deliver individualized service and satisfaction to customers in times of need. With hyper relevant messaging making an impact in real time, Telefonica saw valuable increases in engagement. Other Telefonica and Swrve successes include: