Goals of the Uken Games team included learning more about what keeps players intrigued, invested, and feeling valued, and drive activity amongst lapsed users. They required a solution that would keep their team agile with easy-to-use tools and simple campaign building.
By implementing a solution that allows them to understand players as individuals, further incentivize gameplay with intelligent interactions, and foster a sense of loyalty with experiences optimized to fit their personal preferences, goals, and needs, Uken Games knew they would have what it takes to transform everyday players into VIP gamers.
The Swrve platform was designed to handle the high points of first time user experience (FTUE), the immediacy and excitement around 1:1 messaging new levels, deliver surveys at optimal times of engagement, optimize live ops, and send messaging based on the frequency and recency that players exhibit at each stage of their journeys—all at a global, enterprise scale.
With the mobile gaming solution from Swrve, the team at Uken Games had the enterprise-grade targeting and triggering needed to keep engagement high, actively address churn for better retention, and gain valuable insight about individual player interests, needs, and goals every single day.
“Using Swrve has allowed us to go from idea phase to action extremely quickly when it comes to reaching out to our users… As a result, we actually saw people being engaged by the Swrve [campaign] and playing and spending in our game again,” said Maggie McLean, producer at Uken Games. The team’s enjoyed a variety of favorable business outcomes, including: