Real-time Relevance Increases Upsell Revenue and Improves Engagement

NETGEAR uses Swrve and Salesforce to meet upsell goals with optimized push notifications and in-app messages.

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About NETGEAR

NETGEAR is a global networking company that delivers innovative products to consumers, businesses and service providers. The Company's products are built on a variety of proven technologies such as wireless (Wi-Fi and LTE), Ethernet and powerline, with a focus on reliability and ease-of-use. NETGEAR products are sold in approximately 26,000 retail locations around the globe, and through approximately 23,000 value-added resellers, as well as multiple major cable, mobile and wireline service providers around the world.

Swrve - About NETGEAR

Challenge

Goals of the NETGEAR team include developing a real-time approach to mobile, scaling the impact of real-time experiences across channels, meeting upsell goals, and increasing customer engagement on mobile. NETGEAR required a scalable solution that integrates seamlessly with Salesforce Marketing Cloud.

With a solution that could engage and inspire actions with customers across their individual journeys with the brand, NETGEAR can ensure measurable business outcomes valuable that exceed their goals.

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Solution

Swrve adds rich mobile push notifications, pixel-perfect, on-brand in-app messages, A/B testing, real-time behavioral tracking, geofencing, real-time, location-based messaging, and powerful analytics to Salesforce Marketing Cloud, all at enterprise scale. In addition, Swrve helps leading brands confidently scale communications to millions of customers in real time with the processing and segmenting of over 14 billion data points daily.

These capabilities give the NETGEAR team the power to create, send, and optimize rich, 1:1 mobile experiences via Swrve directly from Journey Builder. This ensured that each mobile message sent would compliment and amplify web and email experiences taking place across every customer journey in real time—all resulting in a true omnichannel experience.

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The Results

NETGEAR met and exceeded their goal of increasing new upsell revenue, and enjoyed a 170% increase in mobile engagement within just 40 days of delivering real-time relevance with Swrve. This was achieved as a result of:

  • Smartly targeted, A/B tested upsell campaigns
  • The real-time and hyper relevant promotion of their premier and elite plans
  • Critical messaging optimization using winning campaign components
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