5 Ways to Drive Multi-Channel Revenue - Media [eBook]
The transition of ‘print’ media to digital and apps has meant rethinking the way that content is monetized. One of the most reliable solutions to this is by upselling users from free versions to paid subscriptions, but that point of conversion can be a delicate matter. Promoting subscription to users before they’ve even had time to use the app or offering packages that are irrelevant to their interests is likely to encourage churn rather than sign ups.
This eBook shows how to effectively upsell users to subscriptions, taking a personalized, multi-channel approach that can deliver significant uplifts to the overall conversion rate of media apps.