Interaction Management For The Relationship Economy - Digital Streaming [eBook]

OTT streaming is changing the way that we engage with media. We expect our apps to deliver programs on demand instead of on schedule, to show us personalized, curated content instead of needing to click through channels, and all via mobile, tablets, laptops and smart TVs. Liberating users from old ways of watching also comes with its own challenges though: how do you build the kinds of relationship that make users want to stay and pay, rather than switching over to a competitor’s service?
Onboarding is, unsurprisingly, a good place to start. This eBook looks at how to optimize this process to increase retention, from reassessing who your audience are to seeing the results in ROI.