Interaction Management For The Relationship Economy - Finance [eBook]

Developing positive customer relationships is particularly important in the finance industry - after all, you’re working closely with something that is precious to your users, so you need to be sure that they’re happy with their experience, or risk getting damaging negative reviews. Engaging with customers via mobile app is a great start to building customer satisfaction, through the convenience of having a fully customizable experience to hand at almost any minute of the day. However, simply having the app isn’t enough: constant monitoring and feedback is needed to keep things on track. In this ebook, we examine how to maximize your satisfaction survey uptake with a just a few key changes to the timing, targeting and responses of your messages.