Interaction Management For The Relationship Economy - Retail [eBook]
Cart abandonment is such a common problem for retail apps that just pushing out lots (and lots) of messages reminding users about their carts might seem to be the easiest solution. However, what that approach doesn’t take into account is the cost to the app in terms of customer relationships, which can easily be damaged by excessive, hasty or irrelevant messaging. Whilst cart abandonment can be a considerable source of lost revenue in retail, the real solution is to be much smarter about how you nudge users towards purchase.
This eBook guides you through a more efficient process, showing how astute use of multiple channels and careful timing can drive revenue and keep customers happy.