4. Advocacy & Customer Satisfaction
These demonstrate how our customers have employed their user data to significantly improve the metrics that matter and win more moments of engagement with their audience.
Over 20% of all mobile app installs are used just once and then never again, which leads to 95% of new app users never becoming paying customers.
Make your onboarding experience compelling and educational, and use data to make decisions quickly and dynamically, so that your users see the value of your app and make the step to conversion.
We are all aware that it costs 5 times more to acquire a new customer than it does to retain an existing one.
Raise awareness of new and underused features to keep your users engaged with your app, and set up recovery messages to remind users of their ‘purchases in progress’ to increase ROI and retention.
Avoiding churn and persuading your users to become paying customers is the ultimate way to grow your business. But as we know, only 20% of first-time buyers will make another purchase in your app.
Create micro-targeted, multi-faceted campaigns to increase purchasability and drive revenue to your brand.
In-app surveys have reimagined the way we measure our customers' satisfaction, and are also a great tool to increase App Store ratings and reviews.
Your data, when used correctly, will enable you to choose the right channel, at the right time, boosting your engagement and completion rates.