The vast majority of money spent on Facebook is advertising for app installs. But just how well are advertising budgets being spent on this channel?
With a few tweaks to targeting, and the onboarding experience immediately after download, businesses advertising on Facebook could increase engagement and make a significant impact on ROI.
This practical guide will take you through 4 easy ways to do just that, including:
- Managing KPIs
- Nailing your creative
- Leveraging personalization and relevance throughout onboarding
- Effective ways to use your budget
Just a simple switch in targeting can mean huge gains in long-term engagement.
