The world has transformed from when the first smartphone was brought onto the market. New devices are emerging year after year, and with them new channels for marketers to drive ROI from.
But with these changes, comes a change in customer behaviors and attitudes towards those new devices and channels.
In this long form guide, we'll take you through 5 cross-vertical scenarios where our customers have used multi-channel campaigns to drive ROI. You'll see their best practices in the following multi-channel interactions:
- Customer Satisfaction
- Driving Ancillary Revenue
- Reducing Cart Abandonment
Every channel is a window of opportunity. See what's driving the most revenue for brands across industries.