New devices have emerged and consumer attitudes and behaviours have changed.
This guide helps you navigate this new world and drive new levels of loyalty and revenue.
We'll cover a range of topics including:
The customer-app relationship needs to be nurtured, and consumers have to derive value from the product in order to keep churn levels as low as possible. That starts the moment those consumers begin using the platform: with the onboarding process.
Satisfied customers are the foundation stone of every successful business. Emerging channels, and particularly mobile, give us the opportunity to get closer to the customer, with apps providing accurate, timely and comprehensive feedback.
The ability to serve relevant and targeted campaigns across multiple channels means that airlines can generate ancillary revenue more effectively than ever before, leading to increased profit, improved customer service, and greater customer loyalty.
The emergence of more interactive channels such as native mobile have brought opportunities for media, including the growth in digital subscriptions. Converting users from trial to subscription can pay off with predictable revenue and deeper relationships.
Cart abandonment represents a significant loss of revenue, so even reducing abandonment by a small amount can make a huge difference to desktop and mobile retailers. Smart, targeted campaigns can make that happen.